TY  - BOOK
AU  - Seitel, Fraser P.
TI  - The Practice of public relations.
SN  - 0132038625
AV  - HM1221.S45 
PY  - 2007///
CY  - Upper Saddle River
PB  - Pearson
KW  - Public relations
N1  - Includes index; Contents: Evolution: What is public relations, anyway? -- The Growth of the Public relations -- Preparation/ process: Communication -- Public opinion -- Management -- ethics -- The Law -- Research -- The Publics: Print media relations -- Electronic media relations -- Employee relations -- Multiculutural community relations -- Execution : Pulic relations writing -- Intergrated marketing communications -- Public relation and the internet -- Crisis management
ER  -