Seitel, Fraser P. <br/><br/>
The Practice of public relations. / 
Fraser P. Seitel 
 - 10th 
 - Upper Saddle River:  Pearson,  2007. 
 - xxix, 442 p.:  ill.;   25cm 
<br/><br/> Includes index. 
<br/><br/>Contents: Evolution: What is public relations, anyway? -- The Growth of the Public relations -- Preparation/ process: Communication -- Public opinion -- Management -- ethics -- The Law -- Research -- The Publics: Print media relations -- Electronic media relations -- Employee relations -- Multiculutural community relations -- Execution : Pulic relations writing -- Intergrated marketing communications -- Public relation and the internet -- Crisis management. 
<br/><br/><label>ISBN: </label>0132038625 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations
<br/><br/><label>LC Class. No.: </label>HM1221.S45