TY  - BOOK
AU  - David, Fred R.
TI  - Strategic management: concepts and cases.
SN  - 9780137034994
AV  - HD30.28.D385 
PY  - 2011///
CY  - Boston
PB  - Pearson
KW  - Strategic management
N1  - Includes index; Contents: Overview of strategic management: The nature of strategic management -- The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Strategy implementation: Implementing strategies: Management and operations issues -- Implementing strategies: Marketing, finance/accounting, R&D and MIS issues --  Strategy evaluation: Strategy review, evaluation and control -- Key strategic-management topics: Business ethics/social responsibility/environmental sustainability -- Global/international issues -- Strategic-management case and analysis; How to prepare and present a case analysis
ER  -