David, Fred R. <br/><br/>
Strategic management: concepts and cases. / 
Fred R. David 
 - 13th ed. 
 - Boston:  Pearson,  2011. 
 - 306 p.:  ill.;  26.5cm 
<br/><br/> Includes index 
<br/><br/>Contents: Overview of strategic management: The nature of strategic management -- The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Strategy implementation: Implementing strategies: Management and operations issues -- Implementing strategies: Marketing, finance/accounting, R&D and MIS issues --  Strategy evaluation: Strategy review, evaluation and control -- Key strategic-management topics: Business ethics/social responsibility/environmental sustainability -- Global/international issues -- Strategic-management case and analysis; How to prepare and present a case analysis. 
<br/><br/><label>ISBN: </label>9780137034994 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic management 
<br/><br/><label>LC Class. No.: </label>HD30.28.D385