TY  - BOOK
AU  - Pearce,John A.
AU  - Robinson,Richard B.
TI  - Strategic management :formulation,implementation and control.: formulation, implementation, and control 
SN  - 0072488468 (alk. paper)
AV  - HD30.28 .P3395
U1  - 658.4/012 21
PY  - 2003///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Strategic planning
N1  - Includes bibliographical references and indexes; Contents: Overview of strategic management: strategic management -- Strategy formulation: Defining the Company's mission and social responsibility -- The external environment -- The Global environment: strategic considerations for multinational firms -- Internal analysis -- Formulating long- term objectives and Grand strategies -- Strategic analysis and choice in single- or Dominant- product businesses: Building sustainable competitive advantages -- Strategy implementation: Implementing strategy through short- term objectives, functional tactics, reward system and employee empowerment -- Implementing strategy: structure, leadership and culture -- Strategic control and continuous improvement -- Cases
ER  -