Keat, Paul G. <br/><br/>
Managerial Economics:economic ools fo tody's decision makes. /  Economic tools for today's decision makers/ 
Paul G. Keat and Philip K.Y. Young 
 - 6th 
 - Upper Saddle River:  Pearson,  2009. 
 - Xxii, 598p.:  ill.  25cm 
<br/><br/> Includes index 
<br/><br/>Contents: Introduction-- The Firm and Its Goals-- Supply and Demand-- Demand Elasticity-- Demand Estimation and Forecasting-- The Theory and Estimation of Production-- The Theory and Estimation of Cost-- Pricing and Output Decisions:Perfect Monopoloy-- Pricing and Output Decisions:Monopolistic Competition-- Special Pricing Practices-- Game Teory and Asymmetric Information-- Capital Budgeting and Risk-- The Multinational Corporation and Globalization-- Government and Industry:Challenges and Opportunities for Today's Manager-- Managerial economics in Action:The Case of the refreshment Beverage Indusrty. 
<br/><br/><label>ISBN: </label>9780135070659 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics
<br/><br/><label>LC Class. No.: </label>HD 30.22  / .K39