TY  - BOOK
ED  - Indian Institute of Banking and Finance
TI  - Managing and marketing of financial services.
AV  - HG174.M35 
PY  - 2007///
CY  - New Delhi
PB  - Taxman Publications
KW  - Marketing
N1  - Includes appendix; Contents: Strategic business planning -- Market- the strategic point -- Marketing-segmentation and product development -- Marketing-communications -- Marketing - distribution and pricing -- Organizational behavior and human resource management -- Communication -- Conflict resolution -- Team leadership -- Case study
ER  -