Managing and marketing of financial services. / 

 - New Delhi:  Taxman Publications,  2007. 
 - 1-22, 378 p.:  ill;  24cm. 
<br/><br/> Includes appendix. 
<br/><br/>Contents: Strategic business planning -- Market- the strategic point -- Marketing-segmentation and product development -- Marketing-communications -- Marketing - distribution and pricing -- Organizational behavior and human resource management -- Communication -- Conflict resolution -- Team leadership -- Case study. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HG174.M35 
<br/><br/><label>Dewey Class. No.: </label>