TY  - BOOK
AU  - Bryman,Alan
AU  - Bell,Emma
TI  - Business research methods.
SN  - 9780199583409 (pbk.)
AV  - HD30.4.B79(3e)  
PY  - 2011///
CY  - Cambridge, New York, NY
PB  - Oxford University Press
KW  - Business
KW  - Research
KW  - Methodology
N1  - Includes bibliographical references and indexes; Contents: Business research strategies: research designs -- Planning a research project and formulating research questions -- Getting started: reviewing the literature -- Ethics in business research -- The Nature of quantitative research: sampling -- Structured interviewing -- Self-completion questionnaires -- Asking questions -- Structured observation -- Content analysis -- Secondary analysis and official statistics -- Quantitative data analysis -- Using SPSS for windows -- The Nature of qualitative research: Ethnography and participant observation -- Interviewing in qualitative research -- Focus groups -- Language in qualitative research -- Documents as sources of data -- Qualitative data analysis -- Computer-assisted qualitative data analysis: using NVivo -- Breaking down the quantitative/qualitative divide: Mixed methods research: combining quantitative and qualitative research -- E-research: internet research methods -- Writing up business research
ER  -