TY  - BOOK
AU  - Whitington, Richard
TI  - What is strategy and does it matter
SN  - 1861522231
AV  - HD30.28.W461 
PY  - 1993///
CY  - Australia
PB  - Thomson Learning
KW  - Strategic planning.
N1  - Includes index; Control: What is strategy - and does it matter? -- Theories of strategy -- Strategic leadership -- Strategic choice -- Growth strategies -- Managing strategy -- Does it matter?
ER  -