TY  - BOOK
AU  - Murdick, Robert G.
AU  - Moor Carl R.
AU  - Babson, Harold C.
AU  - Tomlinson, William H.
TI  - Business policy strategy guide.
SN  - 1574442775
AV  - HD31.B94 
PY  - 2001///
CY  - U.S.A
PB  - CRC Press
KW  - Industrial management
N1  - Includes index; Contents: Business failure-business success -- The Field of action: Environment of the business system -- The Field of action: The business system -- Strategic management -- Current issues in strategic management -- The Struggle for survival and prosperity -- Functional area-marketing -- Functional area-accounting and finance -- Functional area-production -- Functional area-engineering and R & D -- Functional area-human resources -- Management information systems -- Analyzing global business -- How to perform an industry study -- How to analyze a case -- Case analysis illustrated: The shaft nursery and landscape company -- Case study: Southeastern shipyards. inc -- Appendix A: Common organizational variables model as a problem solving aid -- Appendix B: Symbols used in evaluating of reports.
ER  -