TY  - BOOK
AU  - Blois,Keith J.
TI  - The Oxford textbook of marketing.
SN  - 0198775768
AV  - HF5415.O974  
U1  - 658.8 21
PY  - 2000///
CY  - Oxford, New York
PB  - Oxford University Press
KW  - Marketing
N1  - Includes bibliographical references (p. [627]-645) and index; Contents: Customers, markets and marketing -- Understanding and assessing buyer behaviour -- The Poduct offfering -- Formulating and implementing marketing strategy -- Issues in implementing marketing strategies
UR  - http://www.loc.gov/catdir/enhancements/fy0610/00026727-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0610/00026727-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0722/00026727-b.html
ER  -