The Oxford textbook of marketing. / 
edited by Keith Blois. 
 - Oxford ;  New York :  Oxford University Press,  2000. 
 - x i, 658 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [627]-645) and index. 
<br/><br/>Contents: Customers, markets and marketing -- Understanding and assessing buyer behaviour -- The Poduct offfering -- Formulating and implementing marketing strategy -- Issues in implementing marketing strategies. 
<br/><br/><label>ISBN: </label>0198775768 
<br/><br/><label>LCCN: </label>00026727  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.O974  
<br/><br/><label>Dewey Class. No.: </label>658.8