TY  - BOOK
AU  - Gerson,Richard F.
ED  - ebrary, Inc.
TI  - Measuring customer satisfaction.
T2  - Fifty-Minute series
AV  - HF5415.5.G46  
U1  - 658.8/12 20
PY  - 1993///
CY  - Menlo Park, Calif.
PB  - Kogan Page
KW  - Consumer satisfaction
KW  - Customer services
KW  - Evaluation
KW  - Electronic books
KW  - local
N1  - Contents: Introduction -- Customer satisfaction -- Measuring quality and customer satisfaction -- Researching customer satisfaction -- Managing customer satisfaction -- Customer service/satisfaction surveys -- Appendices; Electronic reproduction; Palo Alto, Calif.; ebrary; 2004; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://www.columbia.edu/cgi-bin/cul/resolve?clio5386881
ER  -