Gerson, Richard F.
Measuring customer satisfaction. /
Richard F. Gerson.
- Menlo Park, Calif. : Kogan Page, c1993.
- ix, 144 p. : ill. ; 26 cm.
- Fifty-Minute series .
- Fifty-Minute series. .
Contents: Introduction -- Customer satisfaction -- Measuring quality and customer satisfaction -- Researching customer satisfaction -- Managing customer satisfaction -- Customer service/satisfaction surveys -- Appendices.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2004. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN:
LCCN:
Subjects--Topical Terms: Consumer satisfaction. Customer services--Evaluation.
Index Terms--Genre/Form: Electronic books.
LC Class. No.: HF5415.5.G46
Dewey Class. No.: 658.8/12