TY  - BOOK
AU  - Hinson, Robert
TI  - African marketing practices: cases from Ghana.
SN  - 139789964723842
AV  - HF5415.12.G4 H59 
PY  - 2006///
CY  - Accra
PB  - Sedco
KW  - Marketing
N1  - Contents: Marketing in Ghana: reflections on the way forward -- Marketing social change in Ghana -- Service delivery in Ghana's banking sector -- Determinants of service quality in Ghana's insurance sector -- Perspectives on Ghanaian advertisers and Ad agencies -- Internal marketing and service quality perceptions -- Service in a hard environment: the case of Ghacem in Ghana -- Service strategies for caterpillar in Ghana
ER  -