Hinson, Robert <br/><br/>
African marketing practices: cases from Ghana. / 
Robert Hinson 
 - Accra:  Sedco,  c2006. 
 - x, 164 p.:  22cm. 
<br/><br/>Contents: Marketing in Ghana: reflections on the way forward -- Marketing social change in Ghana -- Service delivery in Ghana's banking sector -- Determinants of service quality in Ghana's insurance sector -- Perspectives on Ghanaian advertisers and Ad agencies -- Internal marketing and service quality perceptions -- Service in a hard environment: the case of Ghacem in Ghana -- Service strategies for caterpillar in Ghana. 
<br/><br/><label>ISBN: </label>139789964723842 
<br/><br/><label>Subjects--Topical Terms: </label> Marketing 
<br/><br/><label>LC Class. No.: </label>HF5415.12.G4 H59