TY  - BOOK
AU  - Elliott,Richard H.
AU  - Percy,Larry
TI  - Strategic brand management.
SN  - 0199260001
AV  - HF5415.15.E43  
U1  - 658.8/27 22
PY  - 2007///
CY  - Oxford, New York
PB  - Oxford University Press
KW  - Product management
KW  - Strategic planning
N1  - Includes bibliographical references and index; Contents: The Social-cultural meaning of brands: Understanding the social psychology of brands -- Emotion and brands -- The Symbolic meaning of brands -- Cultural meanings systems and brands -- Brand equity: Brand equity -- Auditing and measuring brand equity -- Managing brands: Band strategies 1 - symbolic brands -- Brand strategies 2 - functional brands -- Brand stretching and retrenching -- Branding services and managing the corporate brand -- Brands and advertising
UR  - http://www.loc.gov/catdir/toc/ecip074/2006033911.html
UR  - http://www.loc.gov/catdir/enhancements/fy0724/2006033911-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0724/2006033911-d.html
ER  -