TY  - BOOK
AU  - Johnson, Gerry
AU  - Scholes, Kevan
TI  - Exploring corporate strategy.
SN  - 0273651129
AV  - HD30.28.J62 
PY  - 2002///
CY  - Harlow
PB  - Prentice Hall
KW  - Corporate Strategy
N1  - Includes index; Contents: Introduction: Introducing strategy -- Understanding strategy development -- The Strategic position: The Environment -- Strategic capability -- Expectations and purposes -- Strategic choices: Corporate-level strategy -- Business-level strategy -- Directions and methods of development -- Strategy into action: Organising for success -- Enabling success -- Managing strategic change
ER  -