Johnson, Gerry
Exploring corporate strategy. /
Gerry Johnson and Kevan Scholes
- 6th ed.
- Harlow: Prentice Hall, c2002.
- xxxvii,1082 p.: ill.; 24cm.
Includes index.
Contents: Introduction: Introducing strategy -- Understanding strategy development -- The Strategic position: The Environment -- Strategic capability -- Expectations and purposes -- Strategic choices: Corporate-level strategy -- Business-level strategy -- Directions and methods of development -- Strategy into action: Organising for success -- Enabling success -- Managing strategic change.
0273651129
Corporate Strategy
HD30.28.J62