Perreault, William D. Jr. <br/><br/>
Application in basic marketing: clipping from the popular business press. / 
William D. Perreault Jr. and E. Jerome McCarthy 
 - Boston:  McGraw Hill,  c2001. 
 - ix, 97 p.:  ill.;  25cm. 
<br/><br/>Contents: Marketing's role in the global economy and in the firm -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Buyer behavior -- Getting information for marketing decisions -- Product -- Place -- Promotion -- Price -- Marketing strategies: planning, implementation and control -- Ethical marketing in a consumer oriented world: appraisal and challenges. 
<br/><br/><label>ISBN: </label>0075610310 
<br/><br/><label>Subjects--Topical Terms: </label> Marketing   
<br/><br/><label>LC Class. No.: </label>HF5415.13.P41