TY  - BOOK
AU  - Kaye, Barbara K.
AU  - Medoff, Norman J.
TI  - The world wide: a mass communication perspective.
SN  - 0767424247
AV  - TK5105.888.K393 
PY  - 2001///
CY  - Boston
PB  - McGraw - Hill
N1  - Includes index; Contents: Introduction to the internet and the world wide web -- Searching the web -- Internet radio -- Television entertainment -- News and sports on the web -- Marketing and public relations -- Advertising -- Web site design, production and aesthetics -- Social implications -- Theoretical consideration -- Ethics and legal issues -- Career opportunities and future directions
ER  -