Kaye, Barbara K. <br/><br/>
The world wide: a mass communication perspective. / 
Barbara K Kaye 
 - Boston:  McGraw - Hill,  2001. 
 - xviii, 424 p.:   ill.;  24cm. 
<br/><br/> Includes index. 
<br/><br/>Contents: Introduction to the internet and the world wide web -- Searching the web -- Internet radio -- Television entertainment -- News and sports on the web -- Marketing and public relations -- Advertising -- Web site design, production and aesthetics -- Social implications -- Theoretical consideration -- Ethics and legal issues -- Career opportunities and future directions. 
<br/><br/><label>ISBN: </label>0767424247 
<br/><br/><label>LC Class. No.: </label>TK5105.888.K393