Managing and marketing health services. /
Angus Laing et al...
- Australia: Thomson, c2002.
- xiii, 193 p.: ill.; 23cm.
Includes index.
Contents: Health care policy themes -- Service design -- Service structure: understanding inter-organizational relationships and networks -- Service structure: managing inter-organisational service delivery -- Understanding health care consumers -- The Changing consumer -- Consumer evaluation of health care -- Conclusion meeting performance expectations.