TY  - BOOK
AU  - Perreault, William D.
AU  - McCarthy, E. Jerome.
TI  - Applications in basic marketing: clippings from the popular business press.
SN  - 9780072864717
AV  - HF5415.P41 
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
N1  - Contents: Marketing's value to customers, firms and society -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Buyers behaviour -- Getting information for marketing decisions -- Product -- Promotion -- Price -- Marketing strategies: planning implementation and control -- Ethical marketing in a consumer-oriented world: appraisal and challenges
ER  -