Perreault, William D. <br/><br/>
Applications in basic marketing: clippings from the popular business press. / 
William D. Perreault Jr. and E. jerome McCarthy. 
 - Boston :  McGraw-Hill,  2005. 
 - vii, 211 p. :  ill. ;  25 cm. 
 - 2005-2006 edition .
<br/><br/>Contents: Marketing's value to customers, firms and society -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Buyers behaviour -- Getting information for marketing decisions -- Product -- Promotion -- Price -- Marketing strategies: planning implementation and control -- Ethical marketing in a consumer-oriented world: appraisal and challenges. 
<br/><br/><label>ISBN: </label>9780072864717 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.P41