Leisure programming :service-centered and benefits approach /
Christopher R. Edginton ... [et al.].
- 4th ed.
- Boston, Mass. : McGraw-Hill, c2004.
- xviii, 535, I1-I18 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
Contents: Leisure in contemporary society -- Programming concepts -- The Leisure service programmer -- Understanding customer behaviour -- Needs identification and assessment -- Establishing direction: Developing goals and objectives -- Program development -- Program areas -- Program formats -- Program promotion -- Program budgeting and resources attainment -- Delivering leisure programs -- Evaluation and quality assurance -- Leisure wellness -- Future trends and professional issues.