TY  - BOOK
AU  - Borchers,Timothy A.
TI  - Persuasion in the media age.
SN  - 0767415418 
AV  - P301.5.P47 B67 
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill
KW  - Persuasion (Rhetoric)
KW  - Mass media
N1  - Includes bibliographical references (p. 446-456) and index; Pt. I; Concepts of Persuasion; 1; Persuasion in Contemporary Society; 2; Theories of Persuasion; 3; Persuasion and Ethics in the Media Age --; Pt. II; Variables of Persuasion; 4; Media Influences on Persuasion; 5; Understanding the Audience; 6; Persuasion and Visual Images; 7; Persuasion and Language; 8; Persuasion and Culture; 9; The Persuasiveness of the Source; 10; The Reasoning Process; 11; Motivational Appeals --; Pt. III; Contexts and Applications of Persuasion; 12; Political Persuasion; 13; Persuasive Movements; 14; Advertising; 15; Interpersonal Persuasion; 16; Creating Persuasive Presentations
ER  -