TY  - BOOK
AU  - Cutlip, Scott M.
TI  - Effective public relations.
SN  - 132450275
AV  - HM263.C78 
PY  - 1971///
CY  - New Jersey
PB  - Prentice Hall
N1  - Includes index; Contents: Contemporary public relations: an introduction -- The Practitioners: staff and status -- How it all began: the forerunners -- From 1900 on:  the beginnings -- Ecology: the environment -- Persuasion and public opinion -- The Function's place and purpose -- The Process: fact-finding and feedback: the first step -- The Process: planning and programming: the second step -- The Process: action and communication: the third step -- The process: evaluation:  the fourth step -- The Tools of communication -- The Empolyee public -- The Community publics -- Special publics -- The Mass audience -- Working with the media -- The Practice: public relations for business -- The Practice: corporate public and urban affairs: emerging functions -- The Practice: corporate financial relations -- The Practice : trade associations , professional societies and labor unions -- The Practice : welfare agencies, hospitals and churches -- The Practice: governments and citizens -- The Practice : public schools -- The Practice : higher education -- The Practice : the armed forces -- The Practice : public relations around the world -- Toward a profession
ER  -