TY  - BOOK
AU  - Proctor, Tony.
TI  - Public sector marketing.
SN  - 9780273708094
AV  - JF1525.M37 P76 
PY  - 2007///
CY  - Harlow
PB  - FT Prentice Hall
KW  - Government marketing
N1  - Includes index; Contents: Marketing in the public sector -- The Stakeholder value approach -- Creating and measuring stakeholder value -- Developing and implementing strategies -- Value drivers, portfolio assessment and planning ahead -- Marketing research -- Market measurement and forcasting demand -- The Marketing planning process -- Corporate brand building and delivering the service -- Pricing service -- Communicating values -- Social marketing -- Internal marketing -- Marketing via the internet and intranet
ER  -