TY  - BOOK
AU  - Tench, Ralph,
AU  - Tench,Ralph
AU  - Yeomans,Liz
TI  - Exploring public relations.
SN  - 0273688898
AV  - HM1221.E97 
U1  - 659.2 22
PY  - 2006///
CY  - Harlow, England, New York
PB  - FT Prentice Hall
KW  - Public relations
N1  - Includes bibliographical references and index; Contents:The context of public relations -- Public relations theories and concepts -- Public relations specialisms -- Sectoral considerations
ER  -