Exploring public relations. /
[edited by] Ralph Tench and Liz Yeomans.
- Harlow, England ; New York : FT Prentice Hall, 2006.
- xxx, 641 p. : ill. ; 26 cm.
Includes bibliographical references and index.
Contents:The context of public relations -- Public relations theories and concepts -- Public relations specialisms -- Sectoral considerations.