TY  - BOOK
AU  - Dunne,Patrick M.
TI  - Retailing.
SN  - 0538814438
AV  - HF5429.R478 
U1  - 658.8/7 20
PY  - 1992///
CY  - Cincinnati, Ohio
PB  - College Division, South-Western Pub. Co.
KW  - Retail trade
N1  - Includes bibliographical references and indexes; Contents: Introduction to retailing: Perspectives on retailing -- Retailing planning and management -- The Retailing environment: Retail customers -- Competition in retailing -- Channel behaviour -- Legal environment -- Location analysis: Retail location -- Managing retail operations: Financial planning -- Merchandise buying and handling -- Merchandise pricing -- Advertising and promotion -- Store design and layout -- Personal selling and other services -- Retail planning, administration and control: Planning and controlling retail operations -- Human resources -- Retail information -- Appendixes
ER  -