TY  - BOOK
AU  - Bishop, Bill
TI  - Global marketing for the digital age: globalize your business with digital online technology.
SN  - 0006386326
AV  - HF5415.1265.B57 
PY  - 1999///
CY  - Canada
PB  - Haper Business
KW  - Internet marketing
KW  - Expoert Marketing
KW  - International Marketing
N1  - Includes index; Contents: Introducing global digital marketing: Your global odyssey -- Strategic digital marketing -- The Eight global marketing -- The Eight global marketing imperatives -- The Global digital marketing model --Your global digital marketing program: Your global digital vision -- Your global digital market -- Your global digital marketing promotion -- Global digital technology -- Integrated global digital marketing -- The global digital marketing environment: The New digital world order -- The Global digital marketing index -- Appendix A: Resources -- Appendix B: Glossary of terms -- Appendix C: Suggested reading
ER  -