Bishop, Bill <br/><br/>
Global marketing for the digital age: globalize your business with digital online technology. / 
Bill Bishop 
 - Canada:  Haper Business,  1999. 
 - xvi, 270p.:  ill.;  23cm. 
<br/><br/> Includes index 
<br/><br/>Contents: Introducing global digital marketing: Your global odyssey -- Strategic digital marketing -- The Eight global marketing -- The Eight global marketing imperatives -- The Global digital marketing model --Your global digital marketing program: Your global digital vision -- Your global digital market -- Your global digital marketing promotion -- Global digital technology -- Integrated global digital marketing -- The global digital marketing environment: The New digital world order -- The Global digital marketing index -- Appendix A: Resources -- Appendix B: Glossary of terms -- Appendix C: Suggested reading. 
<br/><br/><label>ISBN: </label>0006386326 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing--Expoert Marketing<br/>International Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.1265.B57