TY  - BOOK
AU  - Hasty,Ronald W.
AU  - Reardon,James
TI  - Retail management.
SN  - 0070270317 (hardcover)
AV  - HF5429.H329  
U1  - 658.8/7 20
PY  - 1997///
CY  - New York
PB  - The McGraw-Hill Companies
KW  - Retail trade
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references (p. R0-R12) and indexes; Contents: The Retailing environment: An overview of retailing -- Retail strategy : creating the compeitive advantage -- The Environment of retailing and decision-making issues -- The Retail customer: Understanding and identifying the customer -- Customer information from research -- The Retail store : Store location and site evaluation -- Store design and layout -- Human resource management and store organization -- Financial analysis and management -- Retail merchandise and pricing: Planning merchandise needs and merchandise budgets -- Assortment planning, buying and vendor relations -- Pricing merchandise -- Communicating with the retail customer: Retail advertising -- Retail selling, sales promotion and publicity -- Retailing challenges and changes : The Virtual store and retail database marketing -- Globalization and changing retail formats
ER  -