TY  - BOOK
AU  - Egan, John
TI  - Relationship marketing : exploring relational strategies in marketing.
SN  - 0273686232 : 9780273686231
AV  - HF5415.55.E34 
PY  - 2004///
CY  - Harlow : 
PB  -  Financial Times Prentice Hall, 
KW  - Relationship marketing.
N1  - Includes index; Contents: Relationships : Relationships in marketing -- Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- The Core firm and its relationships : Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Managing and controlling the relationship: Relationship technology  -- Relationship management -- Back to the future
ER  -