Egan, John <br/><br/>
Relationship marketing : exploring relational strategies in marketing. / 
John, Eghan 
 - 2nd ed. 
 - Harlow :    Financial Times Prentice Hall,    2004. 
 - xxiii, 268 p. :    ill. ;   25 cm. 
<br/><br/> Includes index. 
<br/><br/>Contents: Relationships : Relationships in marketing -- Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- The Core firm and its relationships : Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Managing and controlling the relationship: Relationship technology  -- Relationship management -- Back to the future. 
<br/><br/><label>ISBN: </label>0273686232 : 9780273686231 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing. 
<br/><br/><label>LC Class. No.: </label>HF5415.55.E34