TY  - BOOK
AU  - Rayport,Jeffrey F.
AU  - Jaworski,Bernard J.
TI  - Introduction to e-commerce.
SN  - 0072553472 (alk. paper)
AV  - HF5548.32.R393 
U1  - 658.8/4 21
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill / Irwin 
KW  - Electronic commerce
N1  - Includes bibliographical references and index; Contents: Framework for e- Commerce -- The Basic technology of the internet and the web: Basic technology of the internet and e- Commerce business -- Strategy formulation for online firms: Market opportunity analysis -- Business models -- Strategy formulation: customer interface -- Market communications and branding -- Implementation -- Metrics -- Technology infastructure: Website development process -- Site architecture -- Capital infrastructure: Human and finanical capital -- Media infrastructure: Media transformation -- Public policy infrastructure : Public policy -- Appendix -- Glossary.
UR  - http://www.loc.gov/catdir/enhancements/fy0702/2003044184-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0702/2003044184-t.html
ER  -