TY  - BOOK
AU  - Blumberg, boris F.
AU  - Cooper, Donald R.
AU  - Schindler, Pamela S.
TI  - Business research methods
SN  - 978007157487
AV  - HD30.4.B62(4e) 
PY  - 2014///
CY  - Berkshire
PB  - McGraw-Hill Education
N1  - Inclu7des glossary and index; Contents: Part 1: Essentials of research: The nature of business and management research -- The research process and proposal -- Literature review -- Ethics in business research -- Part 2: Research methods: Quantitative and qualitative research -- Sampling strategies -- Primary data collection with surveys -- Primary data collection; qualitative data -- Secondary data archival sources -- Content analysis and other qualitative approaches -- Case studies -- Experimentation -- Part 3: Research instruments: Fieldwork: questionnaires and responses -- Measurements and scales -- Writing up and presenting research outcomes
ER  -