Chaffey, Dave,  1963- <br/><br/>
E-business and e-commerce management : strategy, implementation, and practice. / 
 Ebusiness and ecommerce management 
Dave Chaffey. 
 - 3rd ed. 
 - New York :  Pearson Education,  2006. 
 - xxviii, 663 p. :  ill. ;  26.5 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents: Introduction to e-business and e-commerce -- E-commerce fundamentals -- E-business Infrastructure -- E-environment -- Strategy and applications: E-business strategy -- Supply chain management -- E-procurement -- E-marketing  -- Customer relationship management -- Implementation: Change management -- Analysis and design -- Implementation and maintenance. 
<br/><br/><label>ISBN: </label>9780273707523 0273707523 
<br/><br/><label>LCCN: </label>2006049792 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce.<br/>Business enterprises--Computer networks.
<br/><br/><label>LC Class. No.: </label>HF5548.32.C472  
<br/><br/><label>Dewey Class. No.: </label>658.8/72