Campbell, Richard, <br/><br/>
Media & culture :  an introduction to mass communication / 
 Media and culture 
Richard Campbell, Christopher R. Martin, Bettina Fabos. 
 - 4th ed. 
 - Boston :  Bedford/St. Martin's,  c2004. 
 - xxi, 613 p. :  ill. (some col.) index ;  28 cm. 
<br/><br/>Includes bibliographical references (p. 573-581) and index. 
<br/><br/>Contents: Mass media and the cultural landscape: Mass communication: a critical approach -- The internet and new technologies: media at the crossroads -- Sounds and images; Sound recording and popular music -- Popular radio and the origins of broadcasting -- Television and the power of visual culture -- Cable and the specialization of television -- Movies and the impact of images -- Words and pictures: Newspapers and the rise of modern journalism -- Magazines in the age of specialization -- Books and the power of print -- The business of mass media: Advertising and commercial culture -- Public relations and framing the message -- Media economics and the global marketplace -- Democratic expression and the mass media: The culture of journalism: values, ethics, and democracy --Media effects and cultural approaches to research -- Legal controls and freedom of expression. 
<br/><br/><label>ISBN: </label>0312416849(4e) 
<br/><br/><label>LCCN: </label>2003100775 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media and culture--United States.<br/>Popular culture--United States.
<br/><br/><label>LC Class. No.: </label>P94.65.U6  / C36  
<br/><br/><label>Dewey Class. No.: </label>302.23/0973