Plaisance, Patrick Lee,

Media ethics : key principles for responsible practice. / Patrick Lee Plaisance. - Third edition. - xv, 345 pages : illustrations (chiefly color) ; 27 cm

Includes bibliographical references (pages 313-332) and index.

Ethics theory: an overview -- Key frameworks -- Moral judgement -- Ethics theory: application to media -- Consumption -- Technology -- Data -- Transparency -- Justice -- Harm -- Autonomy -- Privacy -- Community.

Making ethics accessible and applicable to media practice, this highly acclaimed book explains key ethical principles and their application in print and broadcast journalism, public relations, advertising, marketing, and digital media. Unlike application-oriented casebooks, this text sets forth the philosophical underpinnings of key principles and explains how each should guide responsible media behavior.

9781516586707 1516586700 9781516586684 1516586689

2022275505


Mass media--Moral and ethical aspects.
Médias--Aspect moral.
Mass media--Moral and ethical aspects.

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