TY  - BOOK
AU  - 
AU  - 
AU  - 
TI  - Business research methods.
SN  - 9780077117450
AV  - HD30.4.B65 
U1  - 658/.0072 22
PY  - 2011///
CY  - Maidenhead, England
PB  - McGraw-Hill
KW  - Industrial management
KW  - Research
N1  - Includes index; Contents: Part 1: Essentials of research: The nature of business and management research -- The research process and proposal -- Literature review -- Ethics in business research -- Part 2: Research approaches: Quantitative and qualitative research -- Sampling strategies -- Survey research -- Secondary data and archival sources -- Case studies, qualitative interviews and focus groups -- Observation -- Content analysis and other qualitative approaches -- Experimentation -- Part 3: Research instruments: Measurement and scales -- Fieldwork: questionnaires and responses -- Writing up and presenting research outcomes -- Part 4:Statistical background: Data preparation and description -- Exploring, displaying and examining data -- Hypothesis testing -- Measures of association -- Multivariate analysis: an overview --
ER  -