TY  - BOOK
AU  - Solomon,Michael R.
AU  - Marshall,Greg W.
AU  - Stuart,Elnora W.
TI  - Marketing : real people, real choices.
T2  - Brand you: Liz Harris-Tuck
SN  - 0131857002 ( 4e)
AV  - HF5415.35 .S65  
PY  - 2006///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing
KW  - Vocational guidance
N1  - Includes bibliographical references and indexes; Contents: Welcome to brand you: Creating and delivering career value -- Planning your career: The advantage is undeniable -- Choosing the right work environment: How to find the right "fit" -- Career information and research: Finding great work -- Why employers buy: How to identify employers' needs -- Meeting employers' needs: How the selection process works -- Sharpening your focus: How to use target marketing in your search for work -- Creating the product -you:Identifying your benefits -- Managing the product - you: Launching and managing  your career -- Providing services as brand you: Consider alternative ways to work -- Pricing the product: What are you worth? -- Connecting with the customer: How relationships can help you achieve your goals -- Advertising your brand: How to write dynamic resumes -- Personal selling: Communicating your value in an interview -- How to increase your options: Finding new channels for work -- Planning your marketing campaign: Get organized for success
ER  -