Solomon, Michael R. <br/><br/>
Marketing : real people, real choices. / 
Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. 
 - 4th ed 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2006 
 - 162 p. :  29 cm. 
 - Brand you: Liz Harris-Tuck .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Contents: Welcome to brand you: Creating and delivering career value -- Planning your career: The advantage is undeniable -- Choosing the right work environment: How to find the right "fit" -- Career information and research: Finding great work -- Why employers buy: How to identify employers' needs -- Meeting employers' needs: How the selection process works -- Sharpening your focus: How to use target marketing in your search for work -- Creating the product -you:Identifying your benefits -- Managing the product - you: Launching and managing  your career -- Providing services as brand you: Consider alternative ways to work -- Pricing the product: What are you worth? -- Connecting with the customer: How relationships can help you achieve your goals -- Advertising your brand: How to write dynamic resumes -- Personal selling: Communicating your value in an interview -- How to increase your options: Finding new channels for work -- Planning your marketing campaign: Get organized for success 
<br/><br/><label>ISBN: </label>0131857002 ( 4e) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Vocational guidance.
<br/><br/><label>LC Class. No.: </label>HF5415.35 .S65  
<br/><br/><label>Dewey Class. No.: </label>