TY  - BOOK
AU  - Chaffey,Dave
TI  - E-business and e-commerce management :strategy, implementation and practice.
SN  - 9780273719601 (pbk. : alk. paper)
AV  - HF5548.32.C472  
U1  - 658.8/72 22
PY  - 2009///
CY  - Harlow, England, New York
PB  - FT Prentice Hall
KW  - Electronic commerce
KW  - Business enterprises
KW  - Computer networks
N1  - Includes bibliographical references and index; Contents: Introduction: Introduction to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- Strategy and application: E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Implementation: Change management --  Analysis and design -- Implementation and maintenance
N2  - This volume covers business models, theoretical tools and international aspects of e-business and e-commerce
UR  - http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017740309&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
ER  -