Chaffey, Dave,  1963- <br/><br/>
E-business and e-commerce management :strategy, implementation and practice. / 
Dave Chaffey. 
 - 4th ed. 
 - Harlow, England ;  New York :  FT Prentice Hall,  2009. 
 - xxxii, 764 p. :  col. ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents: Introduction: Introduction to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- Strategy and application: E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Implementation: Change management --  Analysis and design -- Implementation and maintenance. 
<br/><br/> This volume covers business models, theoretical tools and international aspects of e-business and e-commerce. 
<br/><br/><label>ISBN: </label>9780273719601 (pbk. : alk. paper) 0273719602 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2009009561 
<br/><br/><label>Nat. Bib. No.: </label>GBA932886  bnb GBA932886  dnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015103025  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce.<br/>Business enterprises--Computer networks.
<br/><br/><label>LC Class. No.: </label>HF5548.32.C472  
<br/><br/><label>Dewey Class. No.: </label>658.8/72 651.8