TY  - BOOK
AU  - McKerrow,Ray E.
TI  - Principles and types of public speaking
SN  - 0205456219
AV  - PN4129.15 .M37 
U1  - 808.5/1 22
PY  - 2007///
CY  - Boston, MA
PB  - Pearson/Allyn & Bacon
KW  - Public speaking
KW  - Oral communication
N1  - Rev. ed. of : Principles and types of public speaking / Raymie E. McKerrow ... [et al.]. 15th ed. c2003; Includes bibliographical references and index; Contents: Part One: Public speaking in a global world: Public speaking in a mediated society -- Setting the scene for community building : ethical communication in a diverse culture -- Getting started: basic tips for speech preparation and delivery -- Public speaking  and critical listening -- Part two: Preparing your speech: Public speaking in a culturally diverse society: to whom are you speaking? -- Developing central ideas and claims: finding and using evidence -- Organizing ideas: relational language, internal organization patterns, and the motivated sequence -- Maintaining audience attention and involvement -- Developing the speech outline -Part Three: Communication Channels -- Using language to communicate -- Using visual materials in speeches -- Using your voice and body to communicate - Part Four: Types of Speeches -- Speeches to inform -- Speeches to persuade and to actuate -- Reasoning with publics -- Performing culture in building communities: speaking on special occations
UR  - http://www.loc.gov/catdir/toc/fy0707/2006050316.html
ER  -