Strategic planning and marketing : case studies. / 
 CIMA Stage 4: strategic planning and markrtinig 
Surridge, A. R. 
 - London :  AT,  1992. 
 - xi, 735 p. :  ill.; 
<br/><br/> Includes index. 
<br/><br/>Contents: The environment -- Strategic planning -- Marketing -- Control information for strategy and marketing 
<br/><br/><label>Subjects--Topical Terms: </label> Strategic planning  Marketing 
<br/><br/><label>LC Class. No.: </label>HD30.28.S72